Have you ever heard the saying that 'a carpenter is only as good as his tools?'
This quote perfectly exemplifies one of my biggest passions - tools.
Not those kind of tools.
I'm talking awesome tools that help your business gain an edge against your competitors and allow you to explode your website's traffic and growth - SEO tools.
SEO tools are one of the things I nerd out on the most - and for good reason... Discovering and properly using the right tools has helped me master SEO and generate massive amounts of traffic to all of my sites.
And when it comes to a website... traffic is everything.
So if you are looking to generate massive amounts of traffic - mastering SEO with premium tools is definitely the most effective and quickest way.
Here's the deal.
Technically speaking - SEO can be done tool-free.
Technically speaking - you do not need any SEO-software.
But let me tell you...If you have just started your first website and getting traffic on Google is your main priority (and it should be) doing it without tools is basically impossible.
Because at the end of the day, SEO-tools and software give you an insight into SEO that you never would have otherwise had, which then gives you an edge over your competitors.
And that insight is CRUCIAL...
Want to take your business to the next level?
Ditch Your Desk subscribers get access to our best content. Period.
Are there free SEO tools?
Hell yes! And plenty of them are awesome.
My personal favorite SEO tool (Keywords Everywhere) is 100% free. Add that in with the Moz bar, Keyword Keg, Ubersuggest and a few more and you'll realize that there are TONS of free SEO tools that can help you explode your growth.
But remember that at the end of the day, while these tools are awesome... they are free-awesome... not premium-awesome.
Ultimately - you get what you pay for.
And while these free tools are 100% mandatory in your arsenal... they are best utilized as complementary tools. Not primary tools.
If this were an ancient battlefield, the free tools would be our archers.
But the paid SEO-tools? That's the freaking cavalry.
Paid SEO tools give you access to data and insights that can only be described in one word - powerful.
Paid (or otherwise known as 'premium') SEO tools take the three aspects of SEO (Keyword Research, On Page SEO, Off Page SEO) and give you an edge that beforehand you probably didn't even know existed.
Coming Soon - The 17 Best Free SEO Tools for SEO-Domination
I recommend different tools for different people in the SEO-quest.
Simply put, if you are a bit more advanced and have some money to spend - nothing beats AHREFs.
AHREFs is hands down my favorite software and acts as an all-in-one SEO-tool. AHREF's is the most sophisticated SEO software on the market, and will literally blow your mind with its capacity.
But as mentioned, AHREFs is a super-premium product, and a super-premium product comes at a super-premium price.
You gotta dish out a MINIMUM of $99 a month (and even then, I'd recommend starting out at the $179/m pricing to really get bang for your buck).
For most newbies and even the more moderate/advanced - this is simply too much money.
I know this because it used to be way too expensive for me. A few years ago I knew that I needed SEO tools to help explode my traffic - but there was NO WAY I could afford $179 a month.
If this sounds like you, then don't worry - I have the perfect tool for you.
Ladies and gentlemen - meet Mangools.
I don't get this worked up over SEO-tools very often, but Mangools is without a doubt one of the coolest SEO tools on the market for beginners.
This is for three distinct reasons.
These three reasons are why I think Mangools is the best SEO tool anyone with a beginner to moderate understanding of SEO.
Let's analyze these aspects one by one so you can assess whether Mangools is the right premium tool for you.
Let's go ahead and get the pricing out of the way.
Mangools costs anywhere from $29-$79 a month.
If you are here considering Mangools, I wouldn't worry about the $79 option. I would recommend you using either the $29/m or $39/m option.
This pricing is truly a godsend for beginners. Super-premium SEO tools like Moz, SEMRush and AHREFs all start at $99 a month - and that's for their basic accounts with limited features!
Being able to have premium SEO tools at your fingertips for less than $30 a month is easily one of the biggest selling points of Mangools, and why we at DYD recommend it so highly.
Mangools gives you the opportunity to dip your toes into the world of SEO, with a fantastic product, and a really affordable price.
If you are intimidated by $30 a month then you need to reconsider what it is that you are trying to accomplish with your business.
If you want a small hobby-blog that generates a bit of traffic, I can understand being hesitant to invest money.
But if you are trying to carve a life of freedom and generate a ton of money online, you have to look at your blog as a business.
And businesses require investments.
Just keep that in mind. Even if you don't want this particular Mangools product, you need to be ready to invest money into something, or you'll continually be watching your competitors steal all of your traffic and potential income.
Ease of use is crucial - especially if you are new to this kind of stuff.
And that's one thing that Mangools nails.
The Mangools interface is simple and well designed.
To see just how great the interface is, definitely check out the screencasts below.
So you can agree that $29 is a good price, but you might be asking yourself...
'Wait... what do I get for my $29 a month?'
This is the best part.
When you buy a subscription to Mangools, you get access to their 5 SEO tools. Those tools are...
A lot of SEO tools in this price range can be one dimensional.
But not Mangools.
With a Mangools subscription you get a ton of bang for your buck.
Let's take a closer look at the 5 SEO tools you get with your Mangools subscription.
KWFinder was the first tool of Mangools that I used.
I'm kind of a keyword research addict, so I'm always looking for new tools that can give me a competitive edge with this part of SEO.
And KWFiner does a really, really great job at this.
This tool will help you take your keyword research to the next level.
Watch the screencast to see me use KWFinder to find awesome keyword-gems.
Another CRUCIAL aspect of keyword research is SERP analysis.
SERP = Search Engine Results Page, and analyzing the SERPs is crucial for SEO success.
And the Mangools SERPChecker can really help you in your SERP analysis
Watch the screencast to get a better idea of SERPs and why this tool will help you take your SEO to a new level.
Here's the deal - you absolutely need some sort of SERP-watching software.
SERP-watching software allows you to enter your keywords into their program, then every day it will give you a SERP-report where you can see how your blog posts have done in the past 24 hours.
The good news is there are tons of SERP-report software options out there. I am currently using a cheap product for a few of my sites called SERPRecorder for less than $15 a month.
But the better news? If you buy Mangools, you don't need to buy SERP-report software - it's all included baby!
This helps rationalize and negate the price of Mangools, plus not to mention the interface is far and away the best SERP-reporting software I've tried.
Check out the screencast to get a complete understanding of how this software helps your SEO-organization.
Diving into the world of backlinks can seem scary and dark - so let LinkMiner be the light!
LinkMiner does a good job of making backlinks less intimidating. This will help you accomplish two very important things.
1. LinkMiner will help you see your competitor's backlink profile
2. It will also help give you an idea of where to start out reaching for backlinks on your own site.
The screencast will answer all of your questions about this underrated and powerful tool.
The newest addition to the Mangools family - I introduce you to SiteProfiler!
SiteProfiler is a powerful SEO tool that will enable you to do in-depth competitor research. This tool will allow you to see competitor's SEO metrics, estimated traffic, their top content and a bunch more.
This is a watered down version of AHREF's 'Site Explorer' but does a good job of giving accurate data and making it simple to use.
You gotta watch the screencast below to see how I use SiteProfiler to (ethically) spy on competitors to know which content I should create.
The verdict is pretty simple - if you are looking to dip your toes into the world of SEO, want to get ahead of your competitors but aren't ready to invest a ton of money... Mangools is as good as it gets.
Have you tried Mangools? Do you think there is a better all-in-one SEO tool for beginners? Let me know in the comments below dudes!
*Disclosure - Some of the links on this site are affiliate links. This means if the product is right for you and you purchase it, we get a small commission - at no extra cost to you! Your support keeps us caffeinated so we can pump out more content*
City dweller. Noodle crusher. Obsessed with business growth and optimization - Aaron Radcliffe is Co-Founder of Ditch Your Desk.