As I've stated many times before, we are living in what's being referred to as the age of content-saturation.
Content is everywhere! Blogs posts, ig posts, tweets, YouTube videos, a billion new podcasts popping up every day.
Content is the new air. It's literally everywhere.
So with all of this content being published, how are you supposed to cut through? How are you supposed to make a meaningful impact? How are you supposed to get recognized and create an army of lifelong fans?
(That's one word - right?)
'But wait Aaron! I can't do web design! I don't know any coding and I can't afford thousands of dollars on developers to take my brand's design to the next level.'
Don't worry young blogger. I know this.
Which is exactly why you need Elementor.
Elementor is a ground breaking product that is meant to do one thing - make design super simple.
Elementor is easy to use, is affordable, and has the potential to take your brand to another stratosphere.
Let me show you exactly why....
Simply put, Elementor is a drag and drop content builder.
Elementor is a website builder specifically for WordPress websites (aka - no Wix, no Squarespace!). It concentrates on front-end technology such as web pages, forms, and pop-ups. It is meant to give you full control over the creation process and allow you to build websites in a FRACTION of the time it would normally take.
Check out this video - I'll show you exactly what I mean.
How cool is that?
You don't need a background in coding. All you need is Elementor!
You can use the drag and drop interface to create a gorgeous website/landing page/blog post in practically no time at all.
The need for a tool such as Elementor arose from the shortfalls of WordPress. While WordPress is a great CMS platform, it is not the easiest to use for web development. Especially if you have no coding background.
If you have a WordPress site, you may know exactly what I'm talking about.
Which is why Elementor rocks.
You can use Elementor even if you have no web development knowledge. It essentially simplifies the website building process without compromising quality or functionality.
Want some Elementor fun facts? Let's do it! Elementor has...
For years I was a Thrive Architect guy... I loved it!
But then Elementor came in my life... And turned my world upside down.
Am I still a Thrive guy?
Or did Elementor steal my heart?
Watch the video below to find out....
Despite only being released in 2016, Elementor is already one of the most popular plugins on the WordPress.
Because they have hired some of the best coders in the game, and have been aggressively marketing the product - and it's really paying off.
Here are the 11 reasons why your website will benefit from Elementor
Let's run through these one by one...
This is far and away Elementor's largest selling point.
Elementor is what's known as a 'Free-mium' product.
This means that you can use Elementor without paying a dime. You can literally go on to your site, not pay a penny, upload the plugin and start using it in 2 minutes!
But you will be using the limited, free version.
But here's the deal.
The 'limited, free' version is still better than 99% of what's currently out there.
How do I know this? Because I've personally built entire sites using the free version!
These sites were build using the 100% FREE version of Elementor.
But! As great as the free version is, the paid version is something from another galaxy. You get access to 10x's as much cool shit (mostly jaw dropping templates - but we'll cover those later) and it's only $49 a year.
That's a little over 4$ a month.
4 f-ing dollars a month to have your hands on one of the best design tools ever made.
That's the definition of a 'no-brainer'.
When it comes to ease of use, the developers at Elementor clearly 'get it'. They have created a platform that utilizes drag and drop mechanics so seamlessly that it's literally a joy to use.
This is one of the simplest mechanics available for web development. There's no code - all you have to do is drag different items and drop wherever you want them!
The basic editor works on the premise of elements – there are different elements available that you can add to your website pages. Examples of elements include:
- Text boxes
To add an element all you have to do is click on the item and drag it into place on your web page layout. It's so simple – you can create pages or blog posts in literally no time at all.
Aside from this, the drag and drop editor has a ton of unreal templates - we'll cover those soon.
As I've previously covered, WordPress has unlimited amount of plugins and widgets available.
But not all of them are easy to use and not all of them work with Elementor. So to make it easier on you, the savvy team at Elementor made their own plugins and widgets!
These widgets provide additional functionality to your website and can really take your design to another level. They will give your users an overall greater (daresay unforgettable) experience.
Examples of some of Elementor's badass widgets are...
Let's dig a bit deeper on a few of these...
The social icons widget is really useful as it allows your pages to be shared via social media. You can set up different icons such as Facebook, Twitter, IG, and LinkedIn.
These can be paired with your own social media accounts. Users can then share your posts or gain access to your social media accounts. Score!
Adding an image gallery to your site can help with items such as product promotion or marketing.
You can create a cool gallery to display product images for example. The image thumbnails can be clicked on to show a larger version of the image.
Showcasing a map is a great way to give customers the location of your business or store.
Google Maps widgets allow you to do this. You can include a fully interactive map complete with zoom and scrolling functionality.
This is a widget that allows you to insert media clips into your website. You can include sound bites from SoundCloud tracks, or even upload your totally sick new rap-track.
Listen to me now - the templates are probably the most important feature that Elementor offers.
Because these templates a) make your life so much easier and b) look so SEXY.
Instead of creating a site or post or page from scratch, you can use one of the 250+ pre-made templates and just run with it baby! These templates have been created by professional developers – and they look (and feel!) incredible.
You can browse through the different templates on the Elementor website. Some of the templates are full websites, others are a single page or marketing element. Examples of templates available include:
Each template is responsive and can be fully customized to suit your own business needs. The designs are modern, minimal, clean and look fantastic.
The good thing about the templates is that you can either use them for everything (aka create your entire site using them), or just use them selectively (just using them where needed). The choice is yours!
For more ideas and template designs, the Elementor community is the gift that keeps on giving.
In today's world of internet browsing, your site has to, has to, HAS TO be mobile-responsive.
By responsive, I mean it must adapt to various different screen resolution and device types - aka desktop, tablet, and mobile.
Thankfully, with Elementor - you don't need to do a thing. The program creates fully responsive WordPress websites that are suitable for use on handheld devices. They look great on any and every device.
And to help, you can preview your websites in both mobile and desktop browsers. The site navigation will automatically alter to fit on a smartphone screen. Moreover, you can edit the mobile site design in any way you see fit.
As an extra bonus - loading times of the mobile site versions are also fantastic - which is super important for quality SEO.
Whilst using the pre-built templates can speed up the process, you might be interested in creating your website from scratch.
If this is the case, Elementor has an awesome theme-builder that lets you create website themes that can be re-used for future projects or pages.
The theme-builder uses Elementor's fantastic drag and drop mechanics meaning that the creation process is simple. Moreover, you can break a template down into separate UNIVERSAL website parts including....
What does this mean? It means you have even MORE control over the way your site looks.
Watch this, I'll explain it further in detail.
VIDEO - show using NN templates
I put 'pop up' in quotations because although they call it a popup builder, it's not really a pop up.
Quick lesson - a popup is something that opens (or pops up) in a new window. Very intrusive. Like this.
What Elementor offers is an 'overlay' or builder. This is an overlay.
Much less intrusive.
Whether you want to call them a pop-up or an overlay or a pop-erlay or whatever - they are incredibly efficient at generating leads (aka - email addresses). The key is to use them in the correct manner and ensure they are beneficial to your users.
Elementor has a pop-up builder that you can use to create a multitude of different features for your website. It integrates fully with WordPress, and Elementor Pro actually gives you unlimited pop-up usage without restrictions. The following are examples of pop-ups you can create:
The above are just a few examples – you can literally create 'pop-ups' for whatever purpose you wish.
The pop-up designer has a drag and drop interface much like the standard website editor. Moreover, any content such as WooCommerce products and dynamic material can be integrated into your pop-ups from other sources.
Do you use any of these programs?
If so they literally integrate right into Elementor. I have my Elementor integrated into Mail Chimp on Nomads Nation to easily organize my email leads.
Two of my favorites are...
This is an epic SEO plugin that can help improve the basic SEO of your website content.
Yoast provides improvement suggestions for your content such as the use of keywords and META data. Furthermore, it can also be used to improve the grammar and format of your text.
Slack is a team messaging system. Millions of businesses use Slack to communicate and manage their workflow.
Using Slack as part of your Elementor project can greatly improve productivity.
Productivity is tight.
We've all been there. You spent the last 45 minutes cranking out an EPIC blog post. You can't be bothered to hit the 'save' button - you are in the fucking zone!
Then all of a sudden... something happens. In that moment WordPress became a conscious being, wanted to fuck with you, and reloaded the page.
Don't worry about that with Elementor.
Elementor provides a full editing history. You can easily revert back to previous design versions. Moreover, you can easily undo the previous creation steps you have taken. This gives you a fail-safe.
If you are not 100% confident in your editing abilities, you can always make changes and undo any mistakes you happen to make.
Aside from this feature, Elementor also keeps your live website and draft versions separate. This means that you can make website changes offline and then upload them only when you are 100% happy with the changes made.
Landing pages are crucial for your site. Whether you are selling an eBook, promoting a new course, or showcasing a product - you need a landing page.
And Elementor makes it easy!
The page can be tailored for different purposes such as product sales, special offers, or even timed events. You can add and edit features in the same way that you would create your standard web pages.
As a sweet bonus, Elementor includes interactive elements such as countdowns and user forms - both of which can be very effective for increasing conersion rates.
Even though Elementor is ready to use out of the box - there's a TON of extra cool stuff you can learn to take your design to another level.
If you want to understand the editor further or include advanced features, you can search through their dedicated help center. The help center includes the following sections:
- “Getting started” tutorials
- Video tutorials
- Knowledge base
- A pretty good FAQ
Cool bonus - If you want more advanced video tutorials Elementor actually has a YouTube channel too.
As you can see, when it comes to Elementor I am kind of a big fan.
But this is because I've tried all of the other drag and drop builder out there, and this one blows them all away.
If you can afford the $4 a month, I don't think there is a better investment you can make right now.
What do you think? Have you used Elementor before? Do you like it? Let me know below dudes!
And remember to be one with the hustle...
City dweller. Dumpling crusher. Obsessed with marketing and optimization - Aaron Radcliffe is Co-Founder of Ditch Your Desk.